Firm

PotentiaMED

PotentiaMED provides outcomes information and insight products including advanced analytics and big data tools for clinical and economic comparative effectiveness in healthcare.  Our experienced professionals, ranging from epidemiologists and clinicians to actuaries and data scientists, employ our tools to provide an understanding of healthcare’s complex issues that is both specialized and comprehensive.

Our mission is to engage the power of advanced analytics to improve healthcare outcomes and economics.  Leading providers, payers and life sciences firms are employing PotentiaMED’s powerful information and analytics tools to create agile learning systems and to position themselves for success by defining the future of healthcare.

Firm Principals & Standards of Conduct

The value of our firm is constituted by the quality of our independent research and reputation. Our continued success depends upon adherence to our Principles and Standards of Conduct.

PotentiaMED Principles

Integrity - We are a trusted source of outcomes information and analytic solutions. Our code of ethics and standards of conduct are strategic assets.

Professionalism - We take great pride in the quality of our work.  Our success is defined by serving our clients well and working with them to create genuine and enduring value.

Innovation - As a firm, we strive to nurture an entrepreneurial culture and to engage those who share this spirit to drive creativity and innovation.

PotentiaMED Standards of Conduct

Members of PotentiaMED must:

Act with integrity, competence, diligence, respect, and in an ethical manner with the public, clients, prospective clients, employers, employees and colleagues.

Place patients, integrity of the healthcare profession and the interests of clients above their own personal interests.

Use reasonable care and exercise independent professional judgment when conducting analysis, making recommendations, and engaging in other professional activities.

Practice and encourage others to practice in a professional and ethical manner that will reflect credit on themselves and the profession.

Comply fully with the letter and spirit of the laws, rules and ethical principles that govern us in everything they do, both in their work for the firm and in their personal lives.

Maintain and improve their professional competence and strive to maintain and improve the competence of others in the firm.

Team

Robert Palmer

Co-founder and President

Robert developed the firms PMED analytics products including comparative effectiveness analysis and predictive analytics for clinical and economic outcomes.
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Ben Brink

Managing Director

Ben has over 30 years of experience in the management of high technology companies and in venture capital in Silicon Valley, Southern California, and St. Louis, MO.
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Todd Steussie

Managing Director

Todd has extensive experience in developing analytic and predictive models for athletics and healthcare.
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Eric Armbrecht, Ph.D.

Epidemiologist

Eric is an Assistant Professor, Internal Medicine at Saint Louis University School of Medicine, an Assistant Professor, Health Management & Policy with St. Louis University School of Public Health, and a faculty member for the St. Louis University Center for Outcomes Research (SLUCOR).
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James L. Cox, M.D.

Medical Director

Jim trained in Cardiothoracic Surgery under Dr. David Sabiston at Duke University, where he remained on the faculty as an Assistant Professor, then Associate Professor of Surgery.
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Barton Hamilton, Ph.D.

Healthcare Economics and Econometrics

Bart directs the healthcare management program at Washington University, Olin Business School in which professors from both the medical and business schools teach courses to both business and non-business majors.
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Gregory Mayhew, Ph.D.

Decision Modeling and Valuation

Greg has extensive experience in advanced technology development and production. He has managed design departments and implemented numerous start-up technical and business divisions.
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S. Joshua Swamidass M.D., Ph.D.

Data Scientist

Josh is both a physician and a scientist, appointed as an Assistant Professor at the Washington University School of Medicine.
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Shannon Palmer

Creative and Marketing Director

Shannon has 17 years of experience in branding, marketing, advertising and public relations.
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Pete Carnegie

Director of Sales

Pete has 10 years of experience in minimally invasive surgery. His experience in robotic surgery spans more than 7 years, most of which were spent in cardiovascular and thoracic surgery.
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Krishna Nannapeneni

Data Architect and Project Manager

Krishna is the principal architect for PotentiaMED’s intelligence tools, service line dashboards and quality measures.
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Robert Palmer

Co-founder and President

Robert developed the firms PMED analytics products including comparative effectiveness analysis and predictive analytics for clinical and economic outcomes. He has industrial experience in developing models for healthcare payers, providers, life sciences, financial services and manufacturing. Robert holds an MBA with a focus on finance from Washington University, Olin School of Business, and a BS in Business Administration with focus on finance from Regis University. He is an adjunct with the Hatchery Program, Skandalaris Center for Entrepreneurial Studies at the Olin School of Business and a frequent lecturer on business valuation, planning, financial modeling and analytics. He is a member of the William Greenleaf Eliot Society and the YPO (Young Presidents Organization).

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Ben Brink

Managing Director

Ben has over 30 years of experience in the management of high technology companies and in venture capital in Silicon Valley, Southern California, and St. Louis, MO. As CEO, he has led startup, early-stage, growth-stage, and mid-sized companies, both private and public in the software, defense electronics, medical electronics, environmental, and biotechnology market spaces. Recruited into the Federal Government in 2006, he turned around a $400M program, bringing the new biometric US passport into production. A Captain in the Navy Reserve, he was recalled to active duty in 2007; deploying to Afghanistan, he led efforts to increase intelligence sharing and coordinate operations between Afghanistan, Pakistan, and ISAF—awarded Bronze Star. Upon demobilization, Ben commanded Navy Intelligence Reserve Region Southwest, in San Diego until his retirement from the Navy in 2011. Currently, Ben is a founding partner of Carthage Intellectual Capital Management, and is an adjunct in management at Webster University and business at Grantham University Mark Skousen School of Business. Ben holds an MBA from Harvard Business School, MS in Operations Research from Stanford University, MSS in Strategic Studies from the US Army War College, and a BS in Mathematics from Stanford University. Community efforts include: Director Employment Initiative Program for Missouri ESGR; mentor and judge for the Skandalaris Center for Entrepreneurial studies at Washington University and for the St. Louis Information Technology Entrepreneur Network.

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Todd Steussie

Managing Director

Todd has extensive experience in developing analytic and predictive models for athletics and healthcare. Mr. Steussie holds an MBA from Northwestern University, Kellogg School of Management, and a B.A. in Interdisciplinary Studies, Economic Theory from University of California, Berkeley. He earned certificates in Business Management, Entrepreneurship, Negotiations, Risk Analysis and Modeling from the University of Pennsylvania, Wharton Business School. He also holds certificates in Entrepreneurship and Team Building from Harvard University, Harvard School of Business.

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Eric Armbrecht, Ph.D.

Epidemiologist

Eric is an Assistant Professor, Internal Medicine at Saint Louis University School of Medicine, an Assistant Professor, Health Management & Policy with St. Louis University School of Public Health, and a faculty member for the St. Louis University Center for Outcomes Research (SLUCOR). Dr. Armbrecht has previously served as Executive Director of a non-profit community health organization, Vice President of Research and Development for a diabetes technology company, Director of Health Improvement for an association of large employers and Principal of a public health research and consulting practice. Dr. Armbrecht holds a bachelor of science from the University of Notre Dame, Master of Science from Johns Hopkins University (biotechnology) and a doctor of philosophy (health services research / outcomes research) from the Saint Louis University School of Public Health. He is a board member of the St. Louis Diabetes Coalition, the advisory board for the State of Missouri Arthritis and Osteoporosis Program, Co-Principal Investigator with the Washington University Diabetes Center and Co-Chair, Education and Research Committee for the National Business Health Coalition.

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James L. Cox, M.D.

Medical Director

Jim trained in Cardiothoracic Surgery under Dr. David Sabiston at Duke University, where he remained on the faculty as an Assistant Professor, then Associate Professor of Surgery. Jim subsequently became the first Evarts A. Graham Professor of Surgery and Chief of the Division of Cardiothoracic Surgery at Washington University School of Medicine and Barnes Hospital in St. Louis, Missouri, a position he held for 14-years. In July, 2000, he retired as the Professor and Chairman of the Department of Cardiothoracic Surgery at Georgetown University Medical Center. On July 1, 2006, Jim became the Emeritus Evarts A. Graham Professor of Surgery at Washington University School of Medicine. He has been the President of the American Association for Thoracic Surgery, Editor of the Seminars in Thoracic and Cardiovascular Surgery, Editor of Operative Techniques in Thoracic and Cardiovascular Surgery, Chairman of the Residency Review Committee for Thoracic Surgery, a Director of the American Board of Thoracic Surgery, and a member of the Surgical Study Section at the NIH. Jim is best known for his work in the field of cardiac arrhythmia surgery and the development of the Cox-Maze Procedure which is considered the “gold standard’ for the treatment of atrial fibrillation. Jim has trained many prominent surgeons in America, Europe and Asia and has served as the Guest Lecturer, Visiting Professor or Guest Surgeon over 200 times and in over 30 countries. Jim was honored in Paris, France as one of only thirty “Pioneers in Cardiothoracic Surgery” for the First 50 Years of the Specialty. In April 2005, Jim joined Dr. Michael DeBakey as only the second American cardiac surgeon ever elected into the Russian Academy of Medical Science.

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Barton Hamilton, Ph.D.

Healthcare Economics and Econometrics

Bart directs the healthcare management program at Washington University, Olin Business School in which professors from both the medical and business schools teach courses to both business and non-business majors. In addition to being an expert on healthcare economics, he also has expertise in entrepreneurship, and has directed the Hatchery™ Entrepreneurship Program at the Olin Business School. Before joining Olin, Barton was an assistant professor of economics at McGill University for five years. He has extensive expertise in and publications on evaluating surgeon performance, surgeon costs and cost volatility, and the impact of surgeon specialization on patient outcomes. He earned his PhD in Economics from Stanford University and an A.B., Economics, with honors, from University of California, Berkeley.

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Gregory Mayhew, Ph.D.

Decision Modeling and Valuation

Greg has extensive experience in advanced technology development and production. He has managed design departments and implemented numerous start-up technical and business divisions. Greg holds five patents that cover multiple technologies and seventeen technical publications. He holds a Doctorate in Information Theory and Discrete Mathematics from the University of Southern California. He earned his Master of Business Administration with concentration in finance and operations management and Master of Finance with concentration in asset pricing and econometrics from Washington University in St. Louis, Olin School of Business. He also holds a Master of Science in Digital Communications from the University of Southern California. Greg completed his Bachelor of Science in Electronics (with a minor in economics) from the Massachusetts Institute of Technology. He is a professor of finance with St. Louis University, Cook School of Business.

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S. Joshua Swamidass M.D., Ph.D.

Data Scientist

Josh is both a physician and a scientist, appointed as an Assistant Professor at the Washington University School of Medicine. Josh leads a research group at the university focused on using machine learning and predictive modeling to discover new medicines and new uses for existing medicines. His specific expertise is in solving medical problems with purpose-designed machine learning and modeling methods. This builds from both his medical training and his PhD training in Computer and Information Sciences at the University California, Irvine. He is one of the few computationally trained physicians in the country. His collaborators and consulting engagements have included the Broad Institute of Harvard/MIT, Pfizer, Glaxo-Smith-Kline, and Janssen Pharmaceuticals (a subsidiary of Johnson and Johnson).

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Shannon Palmer

Creative and Marketing Director

Shannon has 17 years of experience in branding, marketing, advertising and public relations. She was the Director of Marketing for Amitech Solutions and Fidelity Advisory Network. She served as the Senior Copywriter for Freestyle Interactive Advertising, an award-winning boutique advertising agency in San Francisco, where she led copywriting for accounts including Oracle, XO Communications, Sega, CBS MarketWatch, and others. She served as the Editorial and Marketing Director for AlcheMe, an online community utility that incorporated proprietary predictive analytics tools to aggregate personalized editorial content and product recommendations. In addition, Shannon worked on the Cisco Systems account management team for Goldberg, Moser, O’Neil Advertising, from the initial brand roadmap strategy development through the production and delivery of their television and print campaigns. Shannon holds a Bachelors in Journalism with a concentration in advertising from The University of Missouri, Columbia.

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Pete Carnegie

Director of Sales

Pete has 10 years of experience in minimally invasive surgery. His experience in robotic surgery spans more than 7 years, most of which were spent in cardiovascular and thoracic surgery. At Intuitive Surgical, Carnegie acted as the U.S. Program Development Manager for Cardiothoracic, Head & Neck Surgery. There, he refined, implemented, and supervised the clinical pathway for converting the Cleveland Clinic—the number one cardiac program in the country--to robotic mitral valve repair. He also helped launch other prestigious programs such as the robotic thoracic program at the University of Alabama, Birmingham and refined and promoted the robotic aortic valve procedure featuring percutaneous and transapical valve technologies applied robotically through a port-only approach. As Cardiothoracic Sales Manager, Pete managed MIS robotic cardiothoracic surgeons in the entire eastern US and trained, developed and evaluated sales reps and sales managers in the cardiothoracic specialty. Support clinical teams during advanced cardiothoracic procedures achieving status as number one territory in the world in robotic mitral valve procedures. Prior to Intuitive, he worked at Ethicon Endo-Surgery, a Johnson and Johnson company. Awarded the Douglas McArthur Leadership Award as the 1st Regimental Commander, Pete graduated with an undergraduate degree from the U.S. Military Academy at West Point as a Pre-Med major. He went on to serve his country as an Armor Officer in three tours in the Balkans: two consecutive tours in Bosnia and one in Kosovo. A decorated veteran, he holds the distinction of being the only Armor lieutenant in the history of the Armor Branch to earn the Order of St. Maurice, the Patron Saint of the Infantry.

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Krishna Nannapeneni

Data Architect and Project Manager

Krishna is the principal architect for PotentiaMED’s intelligence tools, service line dashboards and quality measures. Krishna has over 15 years of experience developing and deploying information management, data warehousing, business intelligence (BI), performance management, planning budgeting and forecasting solutions for a wide variety of Fortune 500 clients. He was previously engaged with EDS where he was inducted into the eminent EDS Top Gun program, representing the top 2% of its talent pool. Krishna received his bachelor’s degree in Computer Science from Madras University, India and holds numerous technology certifications in IBM Cognos and TM1.

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  • Single Source of Truth – Cloud-based access to disparate datasets for integrated reporting
  • Visualization – An agile and intuitive method of exploring data and providing the results of analysis
  • Progress Measurement – Performance tracking of key indicators to calibrate business decisions in real-time
  • Performance Reporting – Compelling multidimensional reporting to demonstrate value creation and to differentiate based on your sources of competitive advantage
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  • Deep Analytics – Examination of outcomes and trends among millions of factors, including demographic, social, clinical and economic criteria
  • Big Data – Agile manipulation and analysis of massive amounts of data
  • Prediction – Projection of the impact of potential decisions using advanced analytics
  • Econometric and Financial Models – Analysis of multiple variables, definition of relationships, outcomes, probability of occurrence, and valuation of the impact of interactions
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  • Longitudinal outcomes information – An ever-expanding repository of outcomes data collected through patient registries, electronic health records, administrative data, patient reported outcomes, paid claims data and other sources
  • Unified View – An integrated collection of clinical and economic outcomes with the required granularity to support risk adjustment, regional variation and benchmarking analysis
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